Overview of LBE VR Companies
The Location-Based Entertainment Virtual Reality (LBE VR) market (Europe, the United States, and Oceania) is shaped by a variety of companies playing different roles in content development, distribution, and deployment. In this article, we share our internal analysis and classification of these companies, highlighting active contributors to the B2B sector.
This overview includes the following types of companies:
- Developers creating in-house VR titles for the LBE
- Platforms distributing third-party VR content to LBE venues (not just in-house games)
- Franchises offering turnkey LBE VR solutions within a closed ecosystem. Their content and technology are used only within their branded network, often supported by a centralized website with booking and location management
- Hybrid companies that both develop their own games and distribute third-party titles
- Studios that create B2B content exclusively for external distribution platforms, without running their own
To help structure the overview and make the comparisons easier, we use a system of standardized tags for each company profile. These tags highlight their core activities, business model, content strategy, and status. Below is a description of each tag used throughout the article.
๐ Click to view tag definitions
- Year Year the company was founded, shown as a tag alongside others. For some companies, the year was specified when they started their activity in VR.
- Developer B2B Develops VR content specifically for the location-based entertainment (LBE) sector.
- Developer B2ะก Primarily focused on home/consumer VR content, but also ports their titles to LBE.
- Platform A company that distributes third-party VR content to LBE venues.
- Franchise End-to-end LBE solution providers operating under a closed ecosystem. Their content and platform are not distributed outside their own branded locations. Booking is handled via a centralized website with a unified list of branded franchise locations.
- Attraction A company that provides a fully integrated package of hardware and content.
- Active Company demonstrated visible activity in the past 12 months in the B2B sector: new game releases, platform updates, public announcements, or other confirmed developments. Activity outside its primary B2B VR vector is not counted.
- Sales-only A company that has stopped developments in its primary business vector but continues to sell and support its existing solution.
- Inactive Opposite to the tag โActiveโ.
- PCVR Content that requires a PC per headset to be launched.
- Standalone Content that does not require a PC and is launched directly on HMD.
- Room-Scale Content that allows free movement within the designated play area (2.5x2.5 meters area per player, each player has their own play area).
- Free-Roam Content that allows free movement within a designated play area from small to large-scale spaces (from 5x5 to 20x40 meters), with all players sharing one play area.
โน๏ธ Click to learn how estimated playtime is calculated
Playtime hours listed for each company are theoretical estimates based on public booking data, partner disclosures, and booking system analysis. These numbers reflect yearly gameplay volume and allow fair comparison regardless of average session duration.
We use interpolation methods from public calendars, observed venue traffic, and internal metrics. Shorter sessions (e.g., 5โ10 minutes) are not directly comparable to longer premium experiences (e.g, 45โ60 minutes), which is why we express impact in total hours per year. The russian and Asian markets were excluded from our analysis, as they operate as closed systems beyond our area of expertise. Notably, the minutes reported for the CIA region primarily reflect the russian market and were therefore not included.
If you are a listed company and your actual numbers differ, please reach out. Weโre happy to update inaccurate figures.
Below youโll find a company-by-company breakdown, including tags, key features, and recent activity.
โ Note: Some well-known companies are not included in this list because their focus is on the B2C/home user market and not directly relevant to the professional LBE segment.
๐ฌ Feedback: If you're a representative of a listed company and notice incorrect or outdated information, feel free to contact us; corrections are more than welcome. If your company is not included in this list and meets the criteria of being based in Europe, the United States, or Oceania, and actively contributing to the B2B sector of the LBE VR market, please feel free to reach out to us. We would be happy to include your company in this overview, completely free of charge.
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: USA/Ukraine, Slovakia
๐ ๏ธ Unique Features:
A leader in location based VR market, recognized for the largest in-house multi-genre AAA room-scale content library. The company supports its partners with dedicated account managers, technical assistance, and marketing resources, while its focus on premium PCVR content, partner-centric approach, and continuous software innovation have been key drivers of its success.
๐ฅ Game Library: 22 in-house + Marketplace
๐ฎ Genres: Escape Room, Adventure, Action, Arcade, Shooter, Horror, Puzzle, Sci-Fi
(2025)
(2025)
(2025)
(2025)
(2024)
(2023)
(2022)
(2022)
(2021)
(2020)
(2020)
(2020)
(2020)
(2020)
(2019)
(2019)
(2019)
(2019)
(2019)
(2019)
(2019)
(2018)
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: USA
๐ ๏ธ Unique Features:
A leader in cinematic-quality content with one of the most popular IPs in the LBE VR market, with strong brand presence. Offer a high franchise entry cost, which limits its accessibility. One of the biggest keys to their success is unmatched centralized marketing, which ensures high occupancy rates for their locations. The high ticket price negatively impacts the loyal customer base.
๐ฅ Game Library: 9
๐ฎ Genres: Shooter, Action, Adventure, Horror, Sci-Fi, Fantasy, Survival, Zombie, Puzzle, Fighting
(2024)
(2024)
(2023)
(2023)
(2022)
(2021)
(2020)
(2019)
(2018)
Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Belgium
๐ ๏ธ Unique Features:
One of the first companies to introduce compact, budget-friendly free-roam arenas with an easy wireless setup for 2โ6 players.
๐ฅ Game Library: 4 in-house + Marketplace
๐ฎ Genres: Shooter, Party, Family
(2023)
(2022)
(2021)
(2021)
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Australia
๐ ๏ธ Unique Features:
One of the most popular and highly optimized large-scale free-roam VR systems, featuring standardized 8-player arenas, and widely recognized for exceptional franchise support, making it a trusted partner for VR businesses worldwide.
๐ฅ Game Library: 7
๐ฎ Genres: Shooter, Zombie, Sci-Fi, Puzzle, Adventure, Horror, Action
(2024)
(2021)
(2020)
(2019)
(2018)
(2017)
(2016)
Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: ะกanada
๐ ๏ธ Unique Features:
One of the most popular developers of story-driven free-roam VR escape rooms, designed specifically for traditional escape room venues. The company stands out by offering regional exclusivity, affordable setup costs, and a business model that makes VR accessible and highly profitable for operators.
๐ฅ Game Library: 11
๐ฎ Genres: Escape Room, Puzzle, Adventure, Horror, Sci-Fi, Action
(2025)
(2023)
(2023)
(2023)
(2022)
(2021)
(2021)
(2020)
(2019)
(2018)
(2016)
PCVR Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Belgium
๐ ๏ธ Unique Features:
The companyโs main focus is on a compact, modular free-roam attraction with 4D effects.
๐ฅ Game Library: 2 in-house + Marketplace
๐ฎ Genres: Adventure, Shooter, Family
(2023)
(2021)
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
Recognised by offering large-scale free-roam arenas up to 500 mยฒ, focusing on creating e-sports tournaments ecosystem.
๐ฅ Game Library: 2
๐ฎ Genres: Shooter, E-sports
(2022)
(2021)
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
One of the largest networks of free-roam arenas in France, with arenas up to 2,000 mยฒ hosting as many as 30 players.
๐ฅ Game Library: 6
๐ฎ Genres: Shooter, Adventure, Educational
(2023)
(2022)
(2021)
(2021)
(2021)
(2020)
PCVR Room-Scale
๐ Operates: Mainly France
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
One of the most popular VR franchises in France. Stands out by exceptional support for partner locations and its premium, top-quality venues.
๐ฅ Game Library: 5
๐ฎ Genres: Puzzle, Adventure
(2024)
(2021)
(2019)
(2018)
(2017)
PCVR Standalone Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: USA, Bulgaria
๐ ๏ธ Unique Features:
Provide a large library of B2C and B2B titles. Platforms reached the peak of their popularity in 2022; since then, have steadily declined in the LBE VR market.
๐ฎ Genres: All genres
PCVR Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Belgium
๐ ๏ธ Unique Features:
Franchise, which is mostly focused on Belgium and the Netherlands, offers multi-genre VR experiences with original IP titles such as The Break-in.
๐ฅ Game Library: 6 in-house + co-development
๐ฎ Genres: Escape room, Action, Teamwork, Battle, Adventure, Horror, Sci-fi
(2023)
(2023)
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: Germany
๐ ๏ธ Unique Features:
One of the first major companies to develop high-quality VR adventures, playing a key role in popularizing VR experiences on the market. All in-house LBE VR development projects have been halted since 2022, although they continue to sporadically add third-party developers' content to the platform.
๐ฅ Game Library: 4 in-house + Marketplace
๐ฎ Genres: Escape Room, Puzzle, Adventure
(2022)
(2020)
(2019)
(2018)
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: Poland
๐ ๏ธ Unique Features:
Recognized for developing Elven Assassin, a title that was very popular during the early days of the LBE market. Primarily focused on the B2C, while still offering LBE options.
๐ฅ Game Library: 2
๐ฎ Genres: Action, Adventure, RPG
(2023)
(2016)
PCVR Standalone Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Switzerland
๐ ๏ธ Unique Features:
One of the fastest-rising development studios in the B2B VR market, driven by firsthand experience in running VR venues.
๐ฅ Game Library: 4
๐ฎ Genres: Shooter, Adventure, Family
(2025)
(2024)
(2023)
(2022)
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
One of the few European development companies offering a mix of genres. It is known to be popular in the B2C market while also having a presence in location based VR. Lately, the company has not shown any signs of activity in the B2B sector.
๐ฅ Game Library: 6
๐ฎ Genres: Shooter, Horror, Adventure
(2021)
(2020)
(2019)
(2019)
(2019)
(2018)
PCVR Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Netherlands, USA
๐ ๏ธ Unique Features:
Known for developing Arizona Sunshine, a title that was very popular at the onset of the LBE VR market. In recent years, the company has completely stopped its activity in B2B (after selling SpringboardVR).
๐ฅ Game Library: 3
๐ฎ Genres: Shooter, Horror, Adventure
(2024)
(2022)
(2018)
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Switzerland
๐ ๏ธ Unique Features:
Recognized for developing experiences with full-body tracking, the company focuses on free-roam arenas up to 200 mยฒ with 4D effects, hosting up to 10 players.
๐ฅ Game Library: 14
๐ฎ Genres: Shooter, PvP, Adventure, Exploration
(2021)
(2020)
(2019)
(2019)
(2018)
PCVR Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Taiwan, Dublin
๐ ๏ธ Unique Features:
Global platform from HTC/Viveverse providing multiple VR arcade games (B2C titles). Primary focus on the Asian market.
๐ฎ Genres: Action, Shooter, Adventure, Family, Education
PCVR Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
Specializing in developing VR experiences, some partners incorporate 4D effects, such as wind simulators and vibrating floors, to provide players with full immersion, which these titles support.
๐ฅ Game Library: 2 in-house + Marketplace
๐ฎ Genres: Adventure, Escape Room, Shooter
(2023)
(2022)
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
Specializes in escape room development, with the flagship story-driven VR series Incarna Adventures.
๐ฅ Game Library: 2
๐ฎ Genres: Escape Room, Adventure, Puzzle, Arcade
(2019)
(2018)
PCVR Standalone Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: Estonia
๐ ๏ธ Unique Features:
Famous for developing Skyfront VR, which was very popular during the early days of the B2B VR market.
๐ฅ Game Library: 1
๐ฎ Genres: Shooter, Sciโfi, eSports
(2017)
PCVR Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: UK
๐ ๏ธ Unique Features:
A fast-rising B2B platform for VR venues, known for its user-friendly interface, powerful device management, free-roam content for both standalone and PCVR, and an integrated streaming management solution.
๐ฅ Game Library: 2 in-house + 7 third-party standalone, 5 third-party PCVR
๐ฎ Genres: Shooter, Escape Room, Puzzle, Family Friendly, Competitive
PCVR Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Canada
๐ ๏ธ Unique Features:
Specializes in free-roam VR attractions, featuring the flagship VR eSport Arena, while also offering flexible solutions for different budgets and spaces.
๐ฅ Game Library: 4 in-house + Marketplace
๐ฎ Genres: Shooter, Competitive, Dance, Sci-fi, Teamplay
(2024)
(2023)
(2023)
(2022)
PCVR Standalone Room-Scale Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Germany
๐ ๏ธ Unique Features:
As the worldโs first VR attraction to achieve popularity in the LBE VR market, the company now maintains a passive market presence. Listing titles on its platform is often considered challenging for third-party developers.
๐ฅ Game Library: 5 in-house + Marketplace
๐ฎ Genres: Shooter, Adventure, Escape Room
(2022)
(2022)
(2020)
(2019)
(2018)
PCVR Room-Scale Free-Roam
๐ Operates: Mainly France
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
Known for developing sensory-rich VR experiences, highlighted by their most popular titles, Eclipse and Toyland: Crazy Monkey.
๐ฅ Game Library: 4
๐ฎ Genres: Escape Room, Adventure
(2022)
(2019)
(2019)
(2017)
Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Estonia
๐ ๏ธ Unique Features:
One of the most popular developers of hardware for laser tag, the company later expanded its focus into the LBE VR market, offering free-roam attractions and producing in-house VR content.
๐ฅ Game Library: 6+
๐ฎ Genres: Shooter, PvP, Zombie
PCVR Free-Roam
๐ Operates: Spain
๐ข HQ/R&D: Spain
๐ ๏ธ Unique Features:
A leader in Spanish VR entertainment, this franchise offers free-roam experiences in arenas up to 200โฏmยฒ and is now primarily focused on expanding within Spain.
๐ฅ Game Library: 9
๐ฎ Genres: Shooter, Escape Room, Adventure, Family
PCVR Free-Roam
๐ Operates: Europe
๐ข HQ/R&D: Czech Republic
๐ ๏ธ Unique Features:
The franchise operates two locations, with two closures in 2025, and has not achieved significant success. However, the company launched a new product, InstaVR arena โ a free-roam arena with 4D effects and haptic vests. Its success is still hard to evaluate as an emerging product.
๐ฅ Game Library: 5
๐ฎ Genres: Shooter, Adventure, Family, Puzzle
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: USA
๐ ๏ธ Unique Features:
Franchise offered immersive VR adventures based on blockbuster franchises like Star Wars, Ghostbusters, and Marvel. All locations closed during the COVID-19 pandemic, with Disney withdrawing its IP rights. Recently, the company has been making efforts to return to the LBE VR market.
๐ฅ Game Library: 5
๐ฎ Genres: Shooter, Adventure, Horror, Sci-fi
PCVR Free-Roam
๐ Operates: France
๐ข HQ/R&D: France
๐ ๏ธ Unique Features:
A Hyper-VR franchise providing a 500โฏmยฒ arena dedicated to free-roam VR experiences.
๐ฅ Game Library: 6
๐ฎ Genres: Shooter, Adventure, Family, Puzzle
PCVR Room-Scale
๐ Operates: Worldwide
๐ข HQ/R&D: UK
๐ ๏ธ Unique Features:
Recognised for developing Rhythmatic, a rhythm-based VR experience.
๐ฅ Game Library: 2
๐ฎ Genres: Rhythm/Action, Multiplayer, Family
PCVR Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: Estonia
๐ ๏ธ Unique Features:
A developer focused on the B2B market, best known for releasing Revolv VR. It is owned and operated by the same group behind russian franchise PlayVR, to establish a presence in the European market.
๐ฅ Game Library: 5
๐ฎ Genres: Shooter, Family, Magic/Fantasy, Puzzle
Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: russia
๐ ๏ธ Unique Features:
Known for offering low-cost free-roam setups, often criticized for low quality and short durability. Recognized for questionable practices, such as placing headsets directly on the floor, which raises hygiene concerns, and offering experiences frequently associated with motion sickness, with 70% of their locations based in russia.
๐ฅ Game Library: 14
๐ฎ Genres: Shooter, Adventure, Family
Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: russia
๐ ๏ธ Unique Features:
VR arena network in the CIS, with most locations in russia.
๐ฅ Game Library: 2
๐ฎ Genres: Shooter, Adventure, Family
PCVR Standalone Free-Roam
๐ Operates: Worldwide
๐ข HQ/R&D: russia
๐ ๏ธ Unique Features:
The company is known for low-entry-cost turnkey VR solutions, primarily based in russia.
๐ฅ Game Library: 6
๐ฎ Genres: Shooter, Zombie, PvP, Sciโfi, Adventure
โ๏ธ Authored by Michael Khimionov and Bohdana Savchuk
